Rimke Nooter
Hospitality event – Jibing to success In the current market where the competition is killing and most communication happens online, a hospitality event is the way to reconnect with your customers. You get to know and understand each
Customer Testimonials
Over 25% of purchases made are based on word of mouth and positive testimonials. Customer reference stories provide the necessary evidence for your Unique Selling Points. Why should a prospect decide to buy from you and not from the
Visual branding
‘A picture’s worth a thousand words.’ As humans, we love visual materials and are great at remembering images. According to several studies, people remember only 10% of spoken words after three days. This in contrast to
Customer Reference Program
Customer reference programs are built to share positive user stories with potential customers. Why? 25% of purchases are made based on word of mouth and positive testimonials. Customer reference programs are one way of gathering these
Laura de Haas
An event is always part of a bigger picture and contributes as part of the customer journey to the KPI’s of the entire company. An event is not finished once the last attendee walks out the door. In fact, following an event is when
Gunfactor Pitch
Having the X-factor can be useful when pitching a service or product. Did you know that approximately 80% of all business decisions are influenced by a personal X-factor? But to what extent is the X-factor really important during pitches?
Online and offline coverage
Eva van Diemen
Email marketing was still one of the most used marketing tools in 2015. It has great reach and the results are more reliably measurable than ever. But do your customers actually read your email or does it disappear in the spam folder? With
The simplest advice we can give that stops spam is to stop using email all together, but more on that later. Because this is not an option for most of us, we will give you some tips on how to at least minimize the junk in your inbox. But