Over 25% of purchases made are based on word of mouth and positive testimonials. Customer reference stories provide the necessary evidence for your Unique Selling Points. Why should a prospect decide to buy from you and not from the
‘A picture’s worth a thousand words.’ As humans, we love visual materials and are great at remembering images. According to several studies, people remember only 10% of spoken words after three days. This in contrast to
Customer reference programs are built to share positive user stories with potential customers. Why? 25% of purchases are made based on word of mouth and positive testimonials. Customer reference programs are one way of gathering these
An event is always part of a bigger picture and contributes as part of the customer journey to the KPI’s of the entire company. An event is not finished once the last attendee walks out the door. In fact, following an event is when
Having the X-factor can be useful when pitching a service or product. Did you know that approximately 80% of all business decisions are influenced by a personal X-factor? But to what extent is the X-factor really important during pitches?
Email marketing was still one of the most used marketing tools in 2015. It has great reach and the results are more reliably measurable than ever. But do your customers actually read your email or does it disappear in the spam folder? With
The simplest advice we can give that stops spam is to stop using email all together, but more on that later. Because this is not an option for most of us, we will give you some tips on how to at least minimize the junk in your inbox. But
Search Engine Optimization (SEO) – the process of optimizing your website or blog in order to claim a better position on search engines, like Google, as they determine whether the content on your website deserves to be in the top of