Our cases

Workday - Comic book direct mail campaign


Creative direct mail service

Autumn 2019

In September 2019 we were given the opportunity to use our creativity to the fullest. Our long-term client Workday was looking for ways to drive awareness and demand with prospects in C-level roles in the EMEA retail industry.

So that’s what we did, we created the very first Workday comic book! The story in the comic book showed the customer journey from a buyer perspective – explaining how Workday’s software can help them solve problems they are facing. The Call To Action of this direct mail campaign was for the audience to visit the Workday website and to spark engagement.

As we consider time efficiency as one of the most important things while managing a project, we took care of the entire concept, production and shipping phases to ensure Workday could focus on internal stakeholders.