Our story
It's the journey that matters.
Let’s go back to 2004. The dotcom bubble had burst. Mark Zuckerberg launched Facebook. Janet Jackson had a wardrobe malfunction during the Super Bowl XXXVIII halftime show.
In the midst of all this, our founder, Jolanda Prins, was struggling to get the most bang for her marketing buck. Why did PR agencies only seem to work for high retainers? How could event producers defend fees of up to 30% of an event budget?
She decided it was time to take a new approach to the production of events and the provision of marcom services — by starting her own company.
A name with meaning
Where to start? She decided to have lunch with a designer friend to brainstorm. While enjoying the famous Dutch croquette, he asked her what her greatest joys in life were.
“Sailing,” she replied.
He went on: “Which sailing term best reflects what you’re trying to achieve?”
Jolanda didn’t hesitate: “Jibing. That’s it. You jibe to change the direction of a boat by turning through the wind. Done well, jibing gives you a tactical advantage. And that’s what I want to achieve. I want to help peers gain a tactical advantage in their projects, their objectives, and the results of the organisations they represent.
So let’s call the business the Jibe! Group. Because I want to work on this with a group of people, not on my own.”
From croquette to Jibe! Group
Since 2004, Jibe! Group has come a long way. Along the way we’ve met fantastic people, had the opportunity to work with — and learn from — leading companies, and delivered some truly memorable campaigns and events.
We’ve celebrated when expectations were exceeded and cried when the weather ruined our plans. We’ve been part of the evolving world of marcom, with personalisation, digitisation, and the constant arrival of new technologies.
We’ve seen how live events became live experiences, then digital experiences — and then circled back again.
We haven’t reached our destination yet. And we sincerely hope you’ll join us on our journey.
Meet the team
At Jibe! Group, we’re learning, building, and raising the bar to deliver more than just marketing and events. Explore our latest updates and press releases to see how we’re making it happen right now.
Read the latest Jibe! Group news
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