Our story
It's the journey that matters.
Let’s go back to 2004. The dotcom bubble had burst. Mark Zuckerberg launched Facebook. Janet Jackson had a wardrobe malfunction during the Super Bowl XXXVIII halftime show.
In the midst of all this, our founder, Jolanda Prins, was struggling to get the most bang for her marketing buck. Why did PR agencies only seem to work for high retainers? How could event producers defend fees of up to 30% of an event budget?
She decided it was time to take a new approach to the production of events and the provision of marcom services — by starting her own company.
A name with meaning
But what to call it?
Jolanda decided to have lunch with a friend to brainstorm. While enjoying the famous Dutch croquette, he asked her what her greatest joys in life were. “Sailing,” she replied.
That sparked the next question: which sailing term best reflected what she was trying to achieve with the company?
Jolanda didn’t hesitate. “Jibing.” In sailing, jibing means changing the direction of a boat by turning through the wind. Done well, it gives you a tactical advantage, and that was exactly the idea behind the company: helping marketing teams gain a tactical advantage in their projects, their objectives and the results they deliver.
One more thing mattered to her as well. She didn’t want to build a company alone, but together with a team of people who enjoyed working on challenging marketing programmes and events.
So the name became Jibe! Group.
From croquette to Jibe! Group
Since 2004, Jibe! Group has grown far beyond that first idea over lunch. What started with a conversation over a croquette evolved into a company supporting IT and software organisations with marketing programmes and events across Europe.
Along the way we’ve worked with inspiring companies, met fantastic people and built a team that enjoys turning plans into reality. We’ve celebrated when expectations were exceeded and improvised when reality had other ideas.
Over the years the world of marketing and events changed dramatically. Digital marketing, data-driven campaigns and new technologies reshaped how companies connect with their audiences. Then COVID forced the entire industry to rethink how people meet and engage, accelerating the shift to digital and hybrid events almost overnight.
Today, Jolanda has taken a step back from the day-to-day running of the company. Jibe! Group is now led by Eva van Diemen and Marjolein, who together guide the team and continue building the company alongside the wider Jibe! Group team.
Through all of these changes, one thing has remained the same: the belief that great marketing and events depend on people who know how to execute.
Because in the end, a company is never just a story — it’s the people who keep writing the next chapters.
Meet the team
At Jibe! Group, we’re constantly learning, improving and building what’s next. Explore our latest updates and press releases to see what we’re working on right now.
Read the latest Jibe! Group news
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