Our story

It's the journey that matters.

Let's go back to 2004. The dotcom bubble had burst. Mark Zuckerberg launched Facebook. Janet Jackson had a wardrobe malfunction during the Super Bowl XXXVIII halftime show. In the midst of all this, our founder, Jolanda Prins, was struggling to get the most bang for her marketing buck. Why did PR agencies only seem to work for high retainers? How could event producers defend fees of up to 30% of an event budget? She decided that it was time to take a new approach to the production of events and the provision of marcom services by starting her own company,

Where to start? She decided to lunch with a designer she had befriended to brainstorm. While she enjoyed the famous Dutch croquette, he asked her what her passions in life were. "Sailing is my greatest joy," she replied. He went on: "Which sailing term best reflects what you are trying to achieve?". Jolanda: "Jibing. That's it. You jibe to change the direction of a boat by turning through the wind. Done well, jibing gives you a tactical advantage. And that's what I want to achieve. I want to help peers to gain a tactical advantage in their projects, their objectives and the results of the organisations they represent. So let's call the business the Jibe! Group. Because I want to work on this with a group of people, not on my own".


As a business, Jibe! Group has come a long way since then. And along the way we have met some fantastic people, had the opportunity to work with (and learn from) some leading companies and delivered some of the most amazing campaigns and events. We've celebrated when expectations were exceeded and cried when the weather ruined our plans. We've been part of the evolving world of marcom, with personalisation, digitisation and the need to embrace many new and innovative technologies. We've seen how live events have become live experiences and then digital experiences - and back again. We haven't reached our destination yet - and we sincerely hope you will join us on our journey.

Meet the team

At Jibe! Group, we're always growing and improving to deliver above-and-beyond marketing and event services to our clients. Read the latest updates and press releases to discover how we're making it happen today.

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