Our cases

MuleSoft - MuleSoft Connect:AI

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The Challenge
MuleSoft Connect:AI is an event designed to bring together technology and business leaders to explore how organizations can build a strong foundation for actionable AI. For the Amsterdam edition at Venue Collective, MuleSoft aimed to deliver a content-driven event for a focused audience, while clearly reflecting their brand values: innovation, clarity, and connection.

With nearly 200 attendees and a strong line-up of speakers, the challenge was to combine high-quality content with a branded event experience ensuring that the environment, visuals, and flow all reinforced MuleSoft’s positioning within the AI and integration landscape.

Our Role
Jibe! Group supported MuleSoft with the on-site delivery and brand execution of the Connect:AI event in Amsterdam. We ensured that content, branding, and experience came together seamlessly.

Our responsibilities included:

  • On-site event management and coordination at Venue Collective

  • Brand implementation throughout the venue, ensuring consistent visual presence

  • Managing event flow, showcalling, and speaker logistics

  • Coordination with venue, AV partners, and on-site suppliers

  • Safeguarding a smooth, professional attendee journey aligned with the MuleSoft brand

By aligning operational execution with brand experience, we helped create an event that felt both informative and distinctly MuleSoft.

The Result
MuleSoft Connect:AI Amsterdam welcomed almost 200 attendees for a day filled with practical insights, expert perspectives, and meaningful conversations around actionable AI. The event delivered a strong content program within a clearly branded environment and ran smoothly from start to finish.

This case demonstrates how thoughtful brand integration and flawless execution can elevate a focused, content-led event into a memorable and impactful brand experience.