News, blogs, insights and lessons learned.
What’s happening behind the scenes?
Here we share company updates, real cases and practical lessons from the programmes we deliver for IT and software organisations across the Benelux, Nordics and wider Europe. You will find behind the scenes stories, leadership milestones and operational insights.
No theory. No generic advice.
Only what works in practice.
Perspectives from B2B marketing leaders: Nadine Gruschwitz
As part of our new series highlighting key marketing insights from our clients, we spoke to Nadine Gruschwitz from NetApp. Nadine is a global marketing strategy leader who specialises in turning ambitious business goals into experiences that truly resonate with audiences.
Perspectives from B2B marketing leaders: Nadine Gruschwitz
Behind the built: 10 weeks out
Ten weeks before live is where your event really takes shape. This is the stage where plans become concrete, teams align and potential issues are spotted early. If you have ever felt last-minute pressure before an event, this is the phase that prevents it. Read how clear planning and shared responsibilities make the live day run smoothly.
Behind the built: 10 weeks to go-live
Making IT happen for 20 years.
From a small office in Amsterdam to delivering events and marketing programmes across Europe. Along the way there were bold decisions, long term partnerships, lessons that shaped us and yes, a little table dancing. Travel through the past 20 years with us. Read the blog.
Two decades of Jibe! Group
Whatever happens, the event goes on
In events, even the best plans can change in an instant. From extreme heat to last-minute venue issues, unexpected challenges are part of the job. In this blog, we share some behind-the-scenes stories and 8 best practices that help keep every event running smoothly, whatever happens.
Whatever happens, the event goes on
Marjolein Pos appointed Managing Partner
After strengthening its operational leadership, Jibe! Group took the next step in its growth journey by appointing Marjolein Pos as Managing Partner. With international marketing leadership experience gained at Workday, she returned to Jibe! Group to collectively lead the company alongside Eva van Diemen.
Together, Eva and Marjolein are building Jibe! Group’s strategic direction whilst ensuring continued support for IT and software companies across Europe with high quality marketing and event programmes.
Marjolein Pos appointed Managing Partner
Eva van Diemen appointed Operations Director
As Michael E. Gerber explains in The E-Myth Revisited, businesses built on expertise must evolve structurally in order to scale. That is why Jibe! Group appointed Eva van Diemen as Operations Director. This step strengthens operational leadership and ensures Jibe! Group continues to support IT and software companies across Europe with high quality marketing and event programmes.
Eva van Diemen appointed Operations Director