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Workday - EMEA North & CEE Partner Kickoff

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Case: Workday EMEA North & CEE Partner Kickoff

From alignment to acceleration, delivering a high-impact partner event in record time
For Workday, we delivered the EMEA North & CEE Partner Kickoff in Amsterdam: a two-day strategic event bringing together partners from across the region and beyond to align on the year ahead, share insights, and strengthen collaboration.
With a short lead time and an international audience, the challenge was clear: create a high-quality, creative event experience that seamlessly combined content, connection, fun and execution
The challenge
Timing was the biggest constraint.
Within a limited timeframe, the entire event had to be developed and executed from concept to delivery. At the same time, the event needed to reflect Workday’s positioning as an innovative and collaborative leader within the EMEA partner ecosystem.
The program required a strong balance between:
  • Strategic content and forward-looking keynotes
  • Deep-dive sessions and knowledge sharing
  • Opportunities for meaningful interaction and networking
  • Premium experiences for executive stakeholders
  • A consistent and high-end brand experience
Our approach
We took full ownership of the event production and acted as the central partner in bringing the experience to life.
Our scope included:
  • Venue sourcing & management
    Securing a location in Amsterdam that matched both the logistical complexity and the premium, international character of the event.
  • Catering & hospitality
    From informal networking moments to curated executive dinners, every touchpoint was designed to facilitate connection.
  • Branding & experience design
    Translating the Workday brand into a cohesive and recognizable on-site experience.
  • AV & technical production
    Full support for plenary sessions, deep-dive breakouts, and presentations  ensuring a seamless and high-quality delivery.
  • Content support
    Supporting the structure and flow of the two-day program, helping balance strategic messaging with interactive sessions.
  • Executive dinners & side events
    Carefully curated moments for senior stakeholders, focused on strengthening relationships and driving deeper conversations.
Through tight collaboration and a strong focus on detail, we delivered an event that felt thoughtfully crafted despite the short timeline.
The result
A dynamic two-day partner event where alignment, insight, and connection came together.
From strategic roadmap sessions to conversations on the future of work — including the role of human-centric AI — the event created a clear sense of shared direction and momentum for the year ahead.
Partners left not only inspired, but equipped with actionable insights to drive immediate impact and accelerate growth together.
The impact
  • Successful delivery within a very short lead time
  • Strong alignment across the EMEA North & CEE partner ecosystem
  • High engagement through a mix of plenary, deep-dive, and networking formats
  • A consistent and premium brand experience throughout
  • A strong kickoff moment, setting the tone for the new fiscal year