Our cases

Databricks - Data + AI World Tour

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Client: Databricks
Date & Location: 2025, RAI, Amsterdam

The Challenge
Databricks is a global data and AI platform that unifies data engineering, analytics, and machine learning to help organizations build, deploy, and scale intelligent solutions on a lakehouse foundation. For their annual Databricks Data + AI World Tour series, Databricks brings together data leaders, engineers, and executives from across the globe to explore the latest innovations in data and AI.

For the Dutch edition at RAI Amsterdam, the challenge was to translate Databricks’ cutting-edge technology and global brand into a high-impact, local event experience. The event needed to accommodate a large and diverse audience, balance technical depth with executive-level inspiration, and stand out within a busy international tour schedule — all while ensuring flawless execution at one of the Netherlands’ largest venues.

Our Role
We were responsible for the end-to-end coordination, design, and execution of the Databricks Data + AI World Tour Benelux event at RAI Amsterdam. Our goal was to deliver a high-end, unforgettable experience that fully reflected the Databricks brand and exceeded attendee expectations.

Our scope included:

  • Seamless event planning and on-site execution, from concept to delivery

  • Out-of-the-box event design that elevated the RAI venue and created a distinctive Databricks atmosphere

  • Full end-to-end coordination to ensure consistent and flawless brand execution across all touchpoints

  • Designing and delivering an exclusive Executive event experience tailored to senior decision-makers

  • Comprehensive stakeholder management, coordinating all external suppliers pre-, during, and post-event, including the venue, event styling, AV partners, hosts, and technical crews

By managing all moving parts centrally, we ensured clarity, efficiency, and peace of mind for the Databricks team throughout the entire process.

The Result
Once again, the Databricks Data + AI World Tour Amsterdam proved to be a huge success. The event delivered strong attendance, high engagement, and a premium look and feel that matched Databricks’ position as a global leader in data and AI.

We demonstrated our ability to transform a large-scale, functional venue like RAI Amsterdam into an immersive and memorable brand experience — one that seamlessly combined content, design, and execution. The result was an event that not only informed and inspired, but also strengthened Databricks’ connection with its Dutch audience and executive community.