Our cases

Miro - Canvas Amsterdam

20251104_MiroCanvas25Amsterdam-212

The Challenge
Miro Canvas is Miro’s flagship event format, bringing together creative professionals, product teams, and innovators to explore new ways of collaboration and visual thinking. For the second year in a row, Miro chose Amsterdam as the host city, with Capital C as the creative backdrop for the 2025 edition.

The challenge was to deliver an inspiring, flawlessly executed live event that reflected Miro’s creative DNA while at the same time supporting the event’s broader marketing goals. Beyond on-site excellence, the event needed to drive engagement before and after the day itself, with clear insight into reach, attendance, and results.

Our Role
Jibe! Group was responsible for the end-to-end production of Miro Canvas 2025 in Amsterdam, as well as the supporting event marketing and demand generation activities.

Our scope included:

  • Full event organization and on-site production at Capital C Amsterdam

  • Event branding and visual execution throughout the venue

  • Logistics coordination, AV support, and showcalling to ensure a smooth live experience

  • Speaker management and on-site coordination

  • Demand generation support, including invitation design and distribution

  • Follow-up planning and post-event communication

  • Dashboard creation to track engagement, attendance, and overall event performance

By combining live event expertise with event marketing and data-driven insights, we ensured impact beyond the event day itself.

The Result
MiroCanvas 2025 in Amsterdam was an inspiring and highly successful edition, hosted in one of the city’s most creative venues. The event delivered a strong brand experience, smooth execution, and an engaged audience both on-site and throughout the full event journey.

This case highlights our ability to support brands not just in delivering outstanding events, but in connecting those events to measurable marketing outcomes. A true collaboration that brought Miro’s community together in a creative space and turned inspiration into impact.