Salesforce - Executive Experience – Agentforce World Tour Zurich

On 18 June, we partnered with Salesforce to deliver their Executive Experience at the Agentforce World Tour in Zurich—an inspiring day where innovation, networking, and executive insights came together.

The Agentforce World Tour brings professionals from across industries together to explore the latest in CRM and digital innovation. Each stop is packed with keynotes, breakouts, and hands-on sessions. The Executive Experience is the premium track, designed exclusively for senior leaders. From fast-lane check-in and reserved keynote seating to a private lounge and exclusive roundtables, every detail ensures a smooth and high-value day.

What we set out to do

• Start the day with an intimate breakfast hosted by Salesforce leaders.

• Create a dedicated executive lounge for networking and relaxation.

• Run four tailored roundtables, sparking conversations on today’s business challenges.

How we made it happen

Jibe! Group managed the full journey—from communications and invitations to on-site logistics and guest experience. We worked side by side with the Salesforce team to identify the right guests, manage RSVPs, and deliver a seamless welcome on the day.

The result?

• 90% attendance

• 145% above target

• Exceptional feedback from both executives and Salesforce leadership.

But for us, the event doesn’t end when the lights go down. Post-event, we delivered guest reports, personalised follow-ups, and feedback surveys—helping Salesforce turn momentum into meaningful conversations and new business opportunities.