Workday - Workday Elevate Utrecht
“Our latest Elevate event was our biggest and best yet, thanks in large part to our partnership with Jibe! Group. From design to logistics, Jibe! played a crucial role in making the event a success, earning exceptional feedback from Workday executives. Working with the Jibe! Projectmanager was a highlight—her creativity, energy, and expertise shone through at every stage, making the event truly memorable. We highly recommend Jibe! Group and look forward to future collaborations”
Event: Workday Elevate Utrecht
Date: 11 april 2024
Location: DeFabrique, Utrecht
Attendees: 350+
Workday Elevate Utrecht brought together industry leaders, innovators, and professionals eager to explore the latest in Workday’s HR and Finance solutions. As the marketing and event agency behind this gathering, Jibe! Group was instrumental in ensuring its success, from concept to execution.
Objectives
As the driving force behind Workday Elevate Utrecht, Jibe! Group had several key objectives:
- Seamless Event Execution: Our goal was to flawlessly execute an event that would leave a lasting impression on attendees and showcase Workday’s innovative solutions.
- Engaging Experiences: We aimed to create interactive and immersive experiences that would resonate with the diverse audience, from C-level executives to IT professionals.
- Brand Amplification: It was crucial to amplify Workday’s brand presence and reinforce its position as a leader in the HR and Finance technology space.
Planning and Execution
The journey to bringing Workday Elevate Utrecht to life involved meticulous planning and a deep understanding of both the technology and the audience:
- Strategic Venue Selection: DeFabrique, with its industrial charm and versatile spaces, was chosen as the perfect backdrop for an event that combined innovation with creativity.
- Customized Event Design: Jibe! Group worked closely with Workday to design an event experience that was both visually stunning and highly functional. This included tailored stage setups, immersive partner booths and demo stations, and networking lounges designed to foster meaningful connections.
- Targeted Marketing Campaigns: Leveraging our expertise in IT and software marketing, we crafted targeted campaigns that ensured maximum attendance and engagement from key stakeholders across the industry.
Event Highlights
Workday Elevate Utrecht was a resounding success, marked by several key highlights:
- Inspirational Keynotes: The event featured powerful keynote sessions that set the tone for the day, inspiring attendees with insights into the future of work and the role of Workday in driving digital transformation.
- Interactive Workshops and Demos: We organized a series of interactive workshops and live demos, allowing participants to engage directly with the latest Workday features and see firsthand how they could transform their businesses.
- Networking Opportunities: Understanding the importance of connections, we curated exclusive networking sessions that facilitated meaningful interactions between attendees, Workday experts, and industry leaders.
We are proud to have been the organizing force behind Workday Elevate Utrecht 2024. Our expertise in event management and marketing for IT and software companies ensured that this event was not just a gathering, but a transformative experience for all involved. We look forward to continuing our partnership with Workday and bringing more innovative and impactful events to life.