Salesforce - Executive Experience – Dutch Grand Prix 2024

“What a brilliantly organized event – best in class, and extremely professional. All the customers I met mentioned it as well – that they were impressed with the way it was organized. So super stuff & well done!!!” – Salesforce

Client: Salesforce
Event: Dutch Grand Prix Executive Event 2024
Location: Circuit Zandvoort
Date: 23–25 August 2024

Project overview

For the Dutch Grand Prix 2024, Salesforce once again partnered with Jibe! Group to host an exclusive executive programme in Zandvoort. The goal was clear: create a memorable experience that embodied Salesforce’s values of innovation, connection, and excitement.

Over three days, guests enjoyed the unique mix of world-class motorsport, premium hospitality, and strategic networking opportunities — all designed to deepen client relationships and strengthen Salesforce’s brand presence.

Scope of work

Jibe! Group handled the project from start to finish:

• Campaign management: Invitations, calendar placeholders, confirmations, reminders, and thank-yous.

• Guest logistics: Accommodation, transfers, and on-site coordination.

• Event details: Exclusive breakfasts at Bernie’s Beachclub, branded F1 caps, earplugs, and sustainable ponchos for comfort throughout race day.

• Partner & venue coordination: Seamless alignment across all suppliers and stakeholders.

• On-site support: Ensuring flawless execution for Salesforce and their guests.

Our campaign administration drove an impressive 98% attendance rate.

Results & impact

The Dutch Grand Prix 2024 once again proved to be more than an event — it was a statement of Salesforce’s commitment to offering truly unique, high-value experiences. With creativity, precision, and strategy, Jibe! Group delivered an unforgettable three days that impressed guests, strengthened client relationships, and elevated Salesforce’s brand engagement.