Optimizely: Tradeshow Participation at Festival of Marketing

For our customer Optimizely we took care of the project management related to their participation at this years’ Festival of Marketing in London. This as Optimizely did, at the time of signing up for this lead generating tradeshow, not avail of a local marketing manager in the United Kingdom. Jibe! Group was responsible for the complete project management of the show, which included stand design, catering, giveaways, lead generating activities and management of the speaker slot. Jibe! Group also ensured that all materials, from collateral and giveaways to signage, arrived in a timely manner. One of our project managers was onsite during build-up and the first day of the festival to ensure a flawless organisation, so that the Optimizely sales staff could entirely focus on lead generation.