NetApp Channel Awards - July 2019

Our long-term client NetApp asked us, just like in previous years, to organize their Channel Awards NL 2019. During this awards show they thank their partners for working together. This year they wanted to have a venue that created the wow!-effect and was centrally located, preferably in Rotterdam. After checking out several locations, we contracted the SS Rotterdam. This former flagship of the Holland America Line sailed the seven seas and is now permanently moored in Rotterdam and in use as a hotel and event venue.

NetApp wanted us to take care of all assets of the event, f.e.: catering, technical requirements, name badges, guestlist, design and production of the awards, branding and entertainment. Jibe! Group booked a band that matched the atmosphere of the boat and created the vibe that NetApp wanted to create during the evening. We found that in a band called Riley's. They were playing the jazzy/soul covers that NetApp was looking for. The band played calmer songs during dinner, and more up-tempo songs during the networking drinks. One of the guests even joined the band on stage to sing a song together!

Eventhough the weather wasn't good which made guests stand in traffic for hours, more guests than expected showed up and the no-show rate was very low.