Public Relations

Don’t turn off the lights on your brand

 PR Coverage = Long term viability of your company brand

 There is no doubt that the current economic climate is forcing you to carefully consider your marketing expenses. But cutting PR budgets too low is a risky tactic that can erode customer confidence in a company and its brand. If a company disappears from the media spotlight, questions will crop up and many will wonder about the long-term viability of the company, especially in these times.

At Jibe! we believe that expensive PR retainers are not needed to keep you going, but rather a focus on strong, responsible project based PR can help to ensure confidence during these times. Jibe! offers a pragmatic approach to PR, customized to fit your marketing, company strategy and budget.

About Jibe!® International Network of PR Services & Analyst Relations

Each country has different media, journalists and freelancers. Each country has their own, local influencers who are regularly quoted in the press around solutions you offer. Jibe!® will provide you with the necessary information about local media landscapes, important local influencers and media coverage reports over certain periods of time.

Expertise in ICT in Europe

 Jibe!® offers international services for PR & Analyst Relations for clients specialised mainly in the ICT industry with a focus in EMEA. We have an extensive partner network and work with pro-active PR agencies in local markets and local countries in Europe (BeNeLux, UK, Germany & France). Our objective is to help our valued customers, develop a strong press strategy and strive for high quality awareness in the media by means of free publicity of editorial publications.

Proactive and Effective Press & Analyst Relations

Within each country we maintain close relationships with all relevant publishers, editors and journalists within a broad range of media e.g. ICT press, business oriented, c-level / management press, vertical press media in order to keep track of relevant news and to anticipate on their needs. Jibe!®  creates a win-win situation for the customer as well as the press & media. Jibe!®  also finds it very important to maintain good relationships with general newspapers, opinion magazines, radio and television. Analysts are the trendsetters for the industry and therefore we maintain close international relationships with i.e.; Gartner, Forrester, IDC etc.

Clear Goals & Objectives

Our first priority is to work towards clear goals for positioning and define target account groups with you, as our valued relation. A clear PR strategy will be put in place and the objectives will be measured and reviewed with you on a regular basis in order to keep the quality on results high and consistent.

Our approach – With you at every turn!

 Act local, think Global…Jibe! works with driven international PR agencies and has created a valuable network in Europe over the last couple of years. Jibe!®  offers a pragmatic approach towards PR, customized to fit your marketing and companies strategy. Within a new project you will be able to define what your PR goal(s) – deliverable(s) needs to be and will only pay for what you get! Jibe is able to work with you on a project- or retainer basis/agreements. Within a PR-project few PR activities are defined upfront and executed upon. A retainer agreement is based on a set number of hours per month, guaranteeing continuity in our contacts with both the press & media and with you as a valued client.

Result Driven Reporting

 Jibe!®  will be the main contact and therefore in close contact with the local primary contact and the marketing communication responsible person for your company in EMEA. Furthermore, Jibe!®  will participate in conference calls on a regular basis to discuss the content and progress of the PR activities. Jibe!® will send a monthly or even a bi-weekly report on the status of PR activities and deliverables. Clippings are reported on a bi-weekly basis and quarterly we send a print overview of the published articles.

For a PR Test Trial for 3 - 6 months, please contact debbie@jibemarketing.com