Online marketing

Our Online Marketing Services

In today’s connected world, it is important to be where your customers are looking for information, any time, any place. Online marketing enables you to broaden your reach and increase presence, in a quick and cost-effective manner.  In addition, online marketing provides a double benefit of increasing awareness and driving demand at the same time. Information overload can be a problem, so it’s important that your online plan is targeted and personalized, and also complies with ever changing privacy laws. Jibe! works with you to understand your marketing objectives and will create an online marketing plan that will achieve your goals.

Online Marketing Services provided by Jibe! include:

Google™ AdWords

With a market share that is often easily more than double that of the nearest competitor, Google dominates the search engine world. And since search is the number one function used by both consumers and business-to-business (B2B) customers when they are researching a purchase, the top of the Google search results page is where you want to be. Apart from offering search engine optimization services that will help you get there, Jibe! can show you the quickest way to the top of the page: by advertising with Google AdWords.

Jibe! can set up and manage your Google AdWords campaign by performing your keyword selection (in different European languages if need be), targeting regional or local visitors, optimizing your bids and writing successful ad copy. We always test different ads against each other, and closely monitor your advertisement groups to weed out keywords and ads that aren’t yielding results. We continually optimize your advertisement groups to profit from the lower prices per clicks that Google offers advertisers with a good quality score. By aligning your AdWords campaign with your other marketing activities, we ensure an optimal return on your marketing investment.

Search Engine Optimization (SEO)

While AdWords is the quickest way to the top, organic search engine optimization is often cheaper and offers longer lasting results. Jibe! Marketing´s SEO services are strictly ´white hat´, meaning in line with the search engine’s guidelines. Apart from being risk free, an additional advantage of this approach is that the optimization does not only benefit your position in the search engine rankings, they also benefit your users.

We can offer you SEO services as a one-off optimization advice for your website, or as an ongoing service. In both cases, we start with extensive keyword research, ensuring you are optimizing for the right terms. After that, we can either advise you on what steps to take next, or we can optimize your web pages for you on an ongoing basis. Because the number of web links to your site is such an important factor, our ongoing SEO services include link building to your site.

Email marketing

Although privacy laws around the world have become fairly strict, email communication with your customers and prospects is still a very effective and nurturing technique. By using proper email marketing tools, your emails can offer a wealth of information about your target audience’s interests. Whether you want to send out regular newsletters, one-time offers, or event invitations, Jibe! Marketing can help with the planning, creative, copywriting, list selection, and distribution of your email marketing campaign.

Webinars

Live and recorded webinars provide a low cost, convenient way for prospects to learn more about how your solutions can assist them.  Attendees can follow the webinar from the convenience of their desk.  And, even if they don’t actually watch the webinar, their registration is captured, providing a lead for sales and/or ongoing marketing touch points.  Jibe! can assist with content creation, infrastructure, the invitation process and lead follow-up.

Online sponsorship & syndication

Online advertising via publications and industry associations has dominated print advertising in recent years.  Online placement on targeted websites and eNewsletters, gets your message in front of thousands of potential prospects.  As it gets more difficult to obtain new contacts, online sponsorship provides a simple and broad approach to reach subscribers of website communities, and people searching for relevant content.  Jibe! can help you create an online sponsorship & syndication strategy.  We can research and recommend potential sites across Europe, create messaging and banner images, assess and localize whitepapers, build landing pages and ultimately secure online placement and results.